Welcome! North Racing Incorporated (NRi) is a professional Supercross and Motocross Team and Marketing Agency.

Through NRi, we offer our partners an experience. We field highly competitive racing teams to gain multimedia exposure and increase fan loyalty. Our primary focus, however, is unleashing the value of a difficult to reach and coveted demographic through highly refined event marketing. With the principal goal of providing our partners the greatest return for every dollar invested in NRi as our guide, we work with you to develop the most efficient and creative activation strategy at each venue, engage audiences of over 70,000 people and figuratively own every event we attend.

As a sales-driven organization comprised of individuals with extensive marketing backgrounds, NRi specializes in turnkey activation strategies that focus on generous brand exposure, on-site visibility, direct sales opportunities, audience engagement, brand loyalty development, networking opportunities and high frequency media coverage. To learn more about partnering with us, click here.

Adam Noble, Vice President of Marketing, NRi