Welcome to NRi, a professional Supercross and Motocross Team and Marketing Enterprise.

We offer our partners an Experience; we field highly-competitive racing teams who create multimedia exposure and ever-increasing fan loyalty. Our primary focus is unleashing the value of a difficult-to-reach, coveted demographic through our highly-refined event marketing. We strive to provide partners with great return on investment in NRi, and work with them to develop efficient and creative activation strategies at each venue. We engage audiences of over 70,000 and, figuratively, ‘own’ every event we attend.

As a sales-driven organization comprised of individuals with extensive marketing backgrounds, NRi specializes in turn-key activation strategies that focus on generous brand exposure, on-site visibility, direct sales opportunities, brand loyalty development, networking opportunities and high-frequency media coverage. Learn more about partnering with us.

Adam Noble, Vice President of Marketing, NRi